Omnichannel enterprise campaign management tool enabling unified operation of marketing, sales, and management processes. Ensures real-time decision-making.
Multiple marketing channels handling at once: text, email, EDM, Push notifications, Ads.
Cutting edge tech stack to built scalable, easy to use, and secure applications.
Capable of On-prem operation. Compliance with legal, IT and data security requirements.
Manage your marketing campaigns easily and make decisions real time with the use of Optima.
Automation powered by real-time decision engine.
Built-in unique customer segmentation capability. Create and manage target groups instantly through a visual interface. Capable of handling several types & levels of client databases.
Multiple marketing channels handling at once: call, text, email, EDM, push notifications, and ads. Event-based campaigns. Provides email tracking and analysis. Campaign workflow editor for instant editing.
Built-in campaign analytics. Predictive campaign planning & forecasting. Automated campaign management. Campaign & channel prioritization. A/B testing.
Capable of cloud and on-prem operation. Compliance with legal, IT and data security requirements.
Why Grape Optima?
Building on our software development experts’ tangible project experience, we deliver professional solutions for complex business needs on a single platform. Simplify your operations with Grape Optima with the ability to combine real-time customer insights and advanced segmentation.
We are proud partners for diverse IT development and IT outsourcing projects for various industries.
Our experience extends from the development of administration, CRM, Call Center software, e-commerce portals, through the development of mobile applications to the development of specialized banking subsystems.
enterprise-scale marketing automation
handle even the largest engagement volumes
Reaching customers at the right time on right channel (Omnichannel)
precise segmentation for outbound and inbound campaigns
Case Status Tracking & Automation
3rd party data and integrations
Mobile App data - location based
Reminders & Notifications