Grape Optima - Marketing Automation
Custom solutions for your enterprise marketing needs
Features & Solutions
Enabling a seamless customer segmentation experience with omnichannel capabilities.
- High Security - On prem
- Campaign Management
- AD & Standalone User management
- Data Analytics / Power BI
- Template Editor
- Strong UX / User Friendly
- Event based automation
- GDPR compliance
- Vouchers & Discounts
Custom modules Tailored to Specific Business Needs
EDM Campaign Management
e-mail marketing campaigns to specific target groups based on segmentation
Text Messages (Send & Receive)
Send custom text messages based on user preferences
Phone Call & Call Center
Call center management software, Scripts, API integration
Send Push Notifications, ads, loyalty program updates, API integration
Target Group Definition
Visual interface for creating and managing target groups easily, based on any customer data or affinity. Capable of handling several types and levels of client databases. Integration with various 3rd party software. Target all your customers in one place.
Campaign setup & content creation
Wizard for creating campaigns, based on any customer data or affinity. Built-in HTML editor with drag & drop capability provides instant content creation and personalization. Build your campaigns smoothly using the campaign workflow editor.
- Dashboard for reporting
- Historical customer data management
- Email/text messages tracking and analysis
- Campaign analytics
- Forecasting based on campaign performance
- A/B testing
Cloud & On-prem Operation
- Data security
- IT security
Grape Optima Raisin' your business
Marketing automation can supply useful content that develops trust in and respect for the brand, educating potential customers about its services and helping them to decrease churn rates.
The business can use automation to reach out with targeted messaging specifically tailored to those groups most likely both to respond and to benefit the business, once prospects narrowed down the types of products they’re interested in,
All activity is tracked via the Grape Optima indicates a more focused interest, a qualified, comprehensive and well-understood lead can be forwarded to the sales team.
Fully customizable, comprehensive and highly flexible marketing automation solution tailored to your needs
Custom development tailored to customer needs enable the best user experience and ensure customer data safety.
Cutting edge tech stack for better scalability, easy to use, and secure applications.
Digitize all aspects of your business to enhance performance and profitability while improving customer retention and preference through personalized event-driven customer communication and automated backoffice operations.