Omnichannel enterprise campaign management system

Modules & Features
optima (2)

Enterprise Marketing Automation Grape Optima

Omnichannel enterprise campaign management tool enabling unified operation of marketing, sales, and management processes. Ensures real-time decision-making.



Multiple marketing channels handling at once: text, email, EDM, Push notifications, Ads.

scalable software solution

Completely Scalable

Cutting edge tech stack to built scalable, easy to use, and secure applications.

legal, IT and data security


Capable of On-prem operation. Compliance with legal, IT and data security requirements.

marketing automation

Custom marketing automation solutions
for enterprises

Get a free quote!

Manage your marketing campaigns easily and make decisions real time with the use of Optima.

Automation powered by real-time decision engine.
customer segmentation

Customer segmentation

Built-in unique customer segmentation capability. Create and manage target groups instantly through a visual interface. Capable of handling several types & levels of client databases.

Omnichannel campaigns

Omnichannel campaigns

Multiple marketing channels handling at once: call, text, email, EDM, push notifications, and ads. Event-based campaigns. Provides email tracking and analysis. Campaign workflow editor for instant editing. 

Campaign analytics

Campaign analytics

Built-in campaign analytics. Predictive campaign planning & forecasting. Automated campaign management. Campaign & channel prioritization. A/B testing.

IT and data security compliance


Capable of cloud and on-prem operation. Compliance with legal, IT and data security requirements.

Looking for a marketing software to automate your processes?

Why Grape Optima?


Building on our software development experts’ tangible project experience, we deliver professional solutions for complex business needs on a single platform. Simplify your operations with Grape Optima with the ability to combine real-time customer insights and advanced segmentation. 


We are proud partners for diverse IT development and IT outsourcing projects for various industries.

Our experience extends from the development of administration, CRM, Call Center software, e-commerce portals, through the development of mobile applications to the development of specialized banking subsystems.

Marketing automation by grape solutions


enterprise-scale marketing automation

handle even the largest engagement volumes

Reaching customers at the right time on right channel (Omnichannel)

precise segmentation for outbound and inbound campaigns

Use Cases

Case Status Tracking & Automation 

Upselling opportunities

3rd party data and integrations

Mobile App data - location based


Reminders & Notifications